Frequently Asked Questions
CHBA BC – Customer Choice Georgie Awards® powered by AVID™
Frequently Asked Questions
Why was an agreement formed with AVID™?
- CHBA BC has partnered with AVID™ Ratings (AVID™), a GVHBA member, to further improve our surveying process and because they are the industry leader in measuring customer experience and loyalty. AVID™ was also selected in support of the positive feedback from many CHBA members across the country that already use their services and responding to members' concerns with having more thorough, ongoing, real-time survey results.
Is AVID™ going to survey all builders and publish the results?
- No, AVID™ will only survey those builders that choose to take part in AVID™'s programs.
Will AVID™ publish the results gathered on my company to the public?
- No. This is NOT similar to J.D. Power's survey practices. AVID™ is under strict confidentiality to not reveal the results of the individual company surveys. The only company names that will be published are the finalists and winners of the Customer Choice Georgie Awards® powered by AVID™, but not their individual survey results. We will also publish the aggregate industry average.
Will my competition be able to identify my results?
- No. Everyone’s results will be confidential and no builders or renovators will gain insight into specific performance of one builder. However, an industry average will be tabulated of the results that are the aggregate of all participating builders and renovators.
What other benefits do members receive through this program?
CHBA BC has negotiated:- 30% discount off the retail price for AVID™'s Customer Loyalty Research programs.
- Access to AVID™'s "CHBA BC Members Only" industry benchmarks for British Columbia
- Special invitations to AVID™ educational events hosted in British Columbia
- Qualify to participate in the Customer Choice Georgie Awards® powered by AVID™
- Access to a variety of AVID™ web-based training workshops
- Priority access to AVID™'s complete customized research solutions for home builders
Do I have to use AVID™ in order to be included in the Customer Choice Georgie Awards® powered by AVID™™?
- Yes. It is still necessary to participate in the 3rd party survey program in order to be included in the award program.
If I choose to participate in AVID™'s programs, how do I participate in the Customer Choice Georgie Awards® powered by AVID™?
- It's easy. Simply inform AVID™ that you wish to compete and participate in the awards program and they will automatically enter your company into the competition.
Can I submit other 3rd party data to the program for inclusion in the Customer Choice Georgie Awards® powered by AVID™?
- No, due to the variety of research questions and methodologies one can use for the program, it is necessary that we maintain a consistent research provided that is chosen by the association.
If you have any questions regarding this exciting partnership for CHBA BC and the Georgie Awards®, please contact The Georgie Awards®; Scott Whitemarsh (scott@georgieawards.ca).